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My Story 

Hi Beautiful, I am Sammi-Jo and I am the creator of This Is Sammi-Jo, a safe space for you to rediscover who you truly are at your core. 

To learn to love yourself unconditionally on the inside and out. To evolve into the powerful creator you were destined to be. Step into and own your power with confidence. 

Combining my experience as a Personal Trainer and Reiki Master Teacher, my clients activate the deepest parts of their souls in order to go through the heaviest of ego deaths into the beautiful rebirth of whom they are truly meant to be in this lifetime. 

My burning desire to help women really own their power, the soul's desires, came whilst I owned a health food and supplement store. I would speak to clients and in particular notice the same behavioral patterns among the women. They all wanted to "lose weight" "be toned" and "feel sexy," and with each conversation I had I realised that these women also wanted to "feel sexy on the inside" "feel like they had a purpose" "feel like there was something bigger than what they were already doing." 

In a fast-paced world, we have come so busy working on our exterior that we have forgotten to work on the interior of ourselves. 

When we work on the interior and we do the inner work, the outer work happens effortlessly.

You're overwhelmed and have absolutely no idea where to start on this journey of self-mastery, there are no coincidences in life, only synchronicities, and that is why you are here

Don't worry, I got you! I have been there before... 

I have done the inner work, I have gone through multiple ego deaths, divorce, business closures, sexual assault, heavy drug and alcohol use, depression, and anxiety but with the determination to never give up on the fact that I believed there was something bigger in this world than what I had. I found the right tools and support to get me on my journey of unconditional self-love, self-mastery, and acceptance.


I no longer hide who I want to be because I am worried about what others will think and I am here to mentor you through the depths of the ego so you to can learn to love and accept yourself just as you are because you are beautiful.

Now let me just say this wasn't an overnight process... My self-mastery begin in 2005, after two years of partying my life away I was trying to numb the pain of my sexual assault incident that happened in 2003. I was carrying so much shame and guilt about that incident that I would drink and take drugs 3-4 nights out of the week. I got to a point in my life where I knew that if I didn't stop now, it would get worse. So I cleaned up my act and moved to Perth where I knew no one except for family and a small number of friends. I started different forms of therapy but found that I was still stuck in repeating patterns. It wasn't until I started going to Reiki sessions in 2016 that it clicked if our souls (our energy) weren't in line with our physical body, then we would continue to struggle because we haven't dealt with xyz on a soul level... that's when we would see limiting beliefs pop up, toxic behavior patterns would continuously occur and we couldn't seem to break the cycle. 

Since I was a little girl I questioned everything, I loved anything mystical, fairies, angels, crystals, you name it I loved it. So when the opportunity came up in 2018 to complete my Level 1 Reiki, I didn't even question it. I signed up straight away after completing my level 1. I just knew that I needed to learn more, I was a sponge and I wanted to soak everything up. I also knew that this helps me with my PT Clients and it would help me to dig deeper into the reason why they were so stuck in their training and couldn't manage to break through the roadblocks that were stopping them from reaching their fitness goals. 

I now combine the two in my coaching methods to help my clients dig into the deepest parts of their souls to uncover their soul's desires.

I have a holistic approach when working with clients, I am a personal trainer, coach, and Reiki Master Teacher. I have done some work and training within the trauma field and have learned some somatics and I will continue more in-depth training around this. Trauma has such a huge effect on the body and learning to release that in a safe space is so important. I am always studying because the human body and soul is such a fascinating subject and I can't get enough. 

I know my purpose in life is to help you and guide you along this beautiful path of self-mastery. We all have the power to create a life that we truly desire and it's time to take responsibility for your own life and create it as your see fit. 

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